FREQUENTLY ASKED QUESTIONS
WHY DOES EVERYONE USE THEIR FINGER TO APPLY THIS PRODUCT?
It’s simply to demonstrate the whitening power of our product.
HOW DO I ACHIEVE BEST RESULTS?
Apply a generous amount to your finger and begin swiping your front teeth. Immediately, you will be convinced of its whitening capabilities and will see a drastic difference between your front and back teeth. Then wipe away most but not ALL of the product with your wet finger as you will want to have some of the purple hue remain on your teeth for the whitening impact. (see insert post card for directions when purchased.)
HOW LONG DOES THE WHITENING LAST?
The results are immediate and temporary. Color Wheel is known as a “quick fix” to give you a temporary whiter hue.
CAN THIS PRODUCT BE USED IN PLACE OF MY REGULAR TOOTHPASTE?
Yes, but can also be used just before weddings and other special occasions or just a fun night out with your friends. This is a toothpaste product but with whitening capabilities and has all the benefits of a natural toothpaste, which is why this product is extra-awesome!
DOES THIS PRODUCT HAVE AN EXPIRATION DATE?
It is recommended to use this product within a 2-year period.
ARE THERE ANY HEALTH CONCERNS REGARDING THE USE OF THIS PRODUCT?
No, color additives have been around for years. They are used in commercial food productions and non-food applications such as cosmetics, pharmaceuticals, and now, toothpaste. Also, this product is non-abrasive and does not eat away the tooth enamel. It is designed specifically to clean the outer surface of your teeth.
WHAT DOES “TINTED” TOOTHPASTE MEAN?
It simply means, the purple color of the toothpaste that will help neutralize and cancel out the yellow which in turn will give your teeth a whiter hue. The proof is in the purple!
WHY IS THE COLOR OF THE TOOTHPASTE IMPORTANT?
According to the Color Wheel that was invented by Sir Isaac Newton, if you take the color purple and blend it with a yellow color, the result is white. In this case, white teeth!
WHAT DOES THE COLOR WHEEL HAVE TO DO WITH THIS PRODUCT?
The color wheel theory states that by adding the color purple to the color yellow, you get white. As a hairstylist, I have had the challenge of achieving that “perfect icy blonde” color for clients. After realizing that purple hues cancel yellow tones, I decided to apply that same concept to teeth, after all, who doesn’t want icy white teeth? Since hair and teeth are both made up of protein, I decided to test this idea. A few months later, Color Wheel “tinted” Toothpaste was created and the elementary truths of the color wheel continue to ring true and effective to this day.
CAN I PURCHASE THIS TOOTHPASTE IN STORES?
You will not find this 2-in-1 product on any store shelf, it is sold exclusively on our website by Color Wheel Products LLC only!
HOW MUCH DOES IT COST TO SHIP?
There was a lot of R&D expenses that went into creating this product, so it is not cheap. We believe in this 2-in-1 product and want many of our customers to experience it, so for now, we’ve decided to absorb this cost (within the U.S. only).
WHAT ARE THE INGREDIENTS?
Please note that you won’t be able to return your order to us if any of the product has been used or opened. Check and make sure you’re happy with the product before removing the seal. Although we don’t accept returns unless the item is defective, we want you to enjoy our product. So, if you have purchased the product through our website and received a defective or damaged product, please email us a picture of the defect and a description to firstname.lastname@example.org the day you receive it. We will email you a Return Authorization Number and an address to ship the product to. We will not accept any returns without a Return Authorization Number issued by a Color Wheel Products customer service representative.